Jessica Santana

Jessica Santana

Assistant Professor
Technology Management Program 

Technology Management Program


(805) 893-4910

University of California, Santa Barbara
Santa Barbara, CA 93106-5080


Santana's research focuses on how entrepreneurs use peers and rhetoric to navigate sensemaking and stigma following startup failure. She also examines the relationship between innovation and ethics in contexts including synthetic biology, clinical trials, and cryptocurrency crowdfunding. Santana relies primarily on computational social science methods. 

PhD   Sociology, Stanford University
MA     Sociology, Stanford University
MSc   Information Science, UC Berkeley
BA     International and Area Studies, University of Oklahoma